Luca Passani is an Italian software engineer with many years of experience in Web and Mobile Internet development. Prior to co-founding his company, ScientiaMobile, inc., Luca has worked for Openwave Systems, AdMob (now part of Google) and taken part in projects for Telecoms in the US and Europe. He is known to the community of developers for identifying the issues of device diversity (an area in which Luca is a recognized expert) as early as 1999. Luca's work has been the basis for further development in this area. In 2001, Luca created WURFL, the Wireless Universal Resource FiLe, an open-source project that addressed the challenges of device fragmentation and established itself as the reference framework in the field. He holds a Master in Computer Science from University of Pisa, Italy.