Today, more people are getting their information online than ever before. Consumers no longer separate what they learn as online or offline but by the trust they have in the source. In order to be effective communicators, organizations need to develop comprehensive digital strategies that are integrated with every part of the team. From web properties to email solicitations to social media, digital strategy is a powerful way to reach people, connect with them authentically, and empower them to take action. Join Betsy Hoover, partner at 270 Strategies and former Digital Organizing Director for the Obama Campaign, to talk about how to build an effective digital strategy and what makes that strategy effective in reaching the audience that matters most.
We live in the fast-food age of information consumption. We are obsessed with our smartphones. The digital age holds great opportunity - but it also brings new challenges. How do we stay human in a world of abundant computation, without turning into a machine ourselves, and also without turning into a smartphone zombie? In his keynote, Fabian Hemmert will show a selection of experimental mobile phone prototypes that change shape, shift their weight, and communicate through body language with their users.
The "internet of things" is still a heavily technology driven field and many of the products and services that fall into this category are still mostly of interest to early adopters. That’s fine, but as the technology matures, we need to understand how to create things mass market users want, understand, and enjoy using. This will be an upcoming challenge for UX designers in the next few years. This talk will outline why the technology of the internet of things poses big challenges for the user experience of IoT services, and how multiple layers of design are needed to cope with the complexity of interconnected devices: from productisation to service design, clear conceptual models and cross-device usability.
Innovation ist der Schlüssel für die Zukunft der entwickelten Gesellschaften. Eine stets wachsende Startup-Szene im Silicon Valley, aber auch in Deutschland und anderen Ländern, zeigen eine beeindruckende Dynamik. Wie aber lässt sich Innovation „organisieren“, welches sind die Bedingungen für fruchtbare Innovation und wo entsteht ein „Clash of the Cultures“, wenn etwa Startup-Geschäftsmodelle auf etablierte Industrien trifft? Im Panel loten Jackson Bond, Co-Founder von Relayr, dem Team hinter WunderBar, Patrick Studener, Senior International Launcher bei Uber, sowie Masoud Kamali, CEO und Gründer von S&S Media, Perspektiven für Innovation in Deutschland aus.
Sarah Drummond, Director of Snook, a Service Design and Social Innovation agency based in Scotland will discuss where the internet is powering and breaking society and how we can use design to re-think our interactions with Government, our communities and each other. Sarah will walk through her work at Snook with public bodies and governments across the globe to consider how they design the information they provide and the relationship they have with citizens. She will showcase a variety of projects from working with the National Health Service on designing products within the Mental Health space with young people to working with Glasgow City Council on designing a future city.
Search and SEO is constantly evolving: There are Pandas, Penguins and other cute animals that shake up the rules that everyone has to play by, but what's next? Find out what the search engines might have up their sleeves to bring more and better relevancy to the SERPs near you, and what savvy SEOs will have to watch out for in the future.