Opening Keynote: Digital Strategy

Keynote

Date: 

Monday, June 2, 2014 - 9:00am to 10:00am

Room: 

  • Maritim B/C

Today, more people are getting their information online than ever before. Consumers no longer separate what they learn as online or offline but by the trust they have in the source. In order to be effective communicators, organizations need to develop comprehensive digital strategies that are integrated with every part of the team. From web properties to email solicitations to social media, digital strategy is a powerful way to reach people, connect with them authentically, and empower them to take action. Join Betsy Hoover, partner at 270 Strategies and former Digital Organizing Director for the Obama Campaign, to talk about how to build an effective digital strategy and what makes that strategy effective in reaching the audience that matters most. 

270 Strategies