Imagine a single mobile game company making a revenue of over 1.5 billion US$ annually with a profit margin of 50%. Or a mobile messaging service attracting over 40 million users within just a couple of months and becoming one of the leading apps in terms of revenue. Imagine over 60% of elderly people carrying a phone specifically developed just for them. What is the secret behind it? These products and services are built on people's needs and help them to enhance their lives. And this is a global truth which can be applied to many industries and ideation processes.