Infos
Wednesday, May 31 2017
18:00 - 18:30
18:00 - 18:30
Room:
Saal Maritim B/C
Saal Maritim B/C
Description
Names like Siri and Alexa are increasingly popular, but Shazam has been a verb to smartphone users since the launch of the iPhone in 2007. This keynote will explore the role of audio recognition in smart advertising which allows consumers to engage traditional media formate and music like never before.