11:45 - 12:45
SEO is fancy, SEO is great, we just create content for Google." This is not a good motivation for a developer. Besides the semi-legal tricks of linkfarms and such, there are things that actually make a lot of sense to improve the ranking of our websites. Rather than turn to some dubious SEO expert, your customers should get good search engine support from you. In this talk, you will learn what you need to consider to make the Google algorithms happy and have nice looking search results. We will also take a look at the Symfony CMF Seo Bundle to see how SEO can be implemented in a project.