International PHP Conference
The Conference for PHP and Web Development

Agile: Using Customers’ Definitions of “Quality” and “Done”

Session
Until February 25:
✓ Workshop-Day for free
✓ Group discount
✓ Save up to € 700
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Bis 25. Februar:
✓ Workshop-Tag gratis
✓ Kollegenrabatt
✓ Bis zu 700 € sparen
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✓ See you in 2021!
Danke für Eure Teilnahme
✓ Bis 2021!

“Quality”… velocity, productivity, and efficiency? Improved performance? Few or no bugs? Meets stakeholder requirements? “Done.“ Did we do what we planned? Fit business objectives? Coded, tested, documented, and deployable? Remember our customers? The people paying our salaries? Their satisfaction is supposed to be our highest priority. But we fall in love with assumptions about users. We burn weeks coding, testing, merging, and releasing product guesses. We move to the next project, interrupted later when we learn that customers aren’t finding much value or quality in that last release. You ignored the customers’ definitions of “quality” and “done” when you built and deployed features you knew wouldn’t be right for customers. Someone called garbage “done,” shipped it, and claimed we’ll “fix it later.” That’s not Agile or Lean! “Architecting for customers’ needs and tasks” and “being Agile” shouldn’t be the polar opposites they often are now. No matter what an Agile coach, Scrum master, or stakeholder declares, the customer decides what is “quality,” “done,” and “good enough.” In this session, you’ll learn why “Design thinking,” “Lean UX,” “empathy,” and other trendy shortcuts work against user satisfaction. Learn how to change processes to improve agility, eliminate some Lean waste, and produce better customer outcomes.

Take me to the full program of Zum vollständigen Programm von Berlin Berlin .

This Session belongs to the Diese Session gehört zum Programm vom BerlinBerlin program. Take me to the program of . Hier geht es zum Programm von Munich München .

This Session Diese Session belongs to the gehört zum Programm von BerlinBerlin program. Take me to the current program of . Hier geht es zum aktuellen Programm von Berlin Berlin or oder Munich München .

Stay tuned!

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