Guillaume Vaslin is a French entrepreneur and strategic designer. At the beginning of his career, Guillaume created eelusion Games Studio and then managed The European Magazine before heading to Latin America to participate in the STARTUP Chile Incubator while advising several VC and startups. Guillaume has designed and consulted for big European firms such as Sparda Bank, Wüstenrot, ADAC, Lufthansa—in addition to scale-ups such as HelloFresh and Mymuesli. As the head of ENNO studio, Guillaume sees design as the confluence of stakeholder interests, targeted user experience, and technological potential. Working with startups, firms, and universities across Europe allows him to adopt and share the best ideas, processes, and thinking to deliver designs that users love and depend on every day.