International PHP Conference |
December 7 – 11, 2020 in Berlin

Experts Panel: Online Marketing vs. Web Development?

Keynote
This talk originates from the archive. To the CURRENT program
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Infos
Tuesday, June 4 2019
14:00 - 14:30

Influencer, Conversion, KPI, Brand Value, Viewthrough – SDK, Distributed Ledger, Container, Script Library
I don’t understand what they want from me.
Two professional languages that reflect worlds of thinking that couldn’t be more different. And even if the big goal, to create a successful product or company, should bring both groups together, this is often not possible. Either because the smaller goals don’t match or because you simply don’t understand each other’s language or thinking.
But agility demands exactly that. Namely that the various stakeholders sit down at one table and work together. How do we succeed, what are the prerequisites and where do we have to live happily with the differences, because at the same time they reflect discipline-excellence?
We go in search of the truth.

Stay tuned!

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