We’ve all seen privacy policies, but often it’s not clear why they are needed, what they are meant to say, and what your visitors should do with them. As a result, they are often awful, badly written, confusing, and drowning in legalese. We’ll cover what privacy policies are for, what laws might apply, take a look at good and bad examples, and provide some guidelines for how to write them so that they actually make sense to your visitors.