14:15 - 15:15
Good performance is a key success factor for public-facing software on the internet. Over the years, we have gotten pretty good at scaling content delivery, usually through a combination of heavy caching, cloud computing, and reverse proxies. But the world is changing rapidly, creating an increasing demand for personalization. Being able to deliver a highly personalized customer experience is very different from publishing static content. This talk goes in-depth on how personalization challenges established best practices to build high performance web applications, and provides you with proven solution blueprints.